Northern Electric logo
Northern Electric brochure: "New 1951 Models"

Dimensions (folded): width = 84 mm,, height = 156 mm.

Clicking on the thumbnails will open a new browser window with a larger 72 d.p.i. scan, scaled up to 150% of the original size.

The captions are taken from the brochure itself, except for additional notes by me in square [...] brackets.

I did not attempt to clean up the images in Photoshop, hence the creases, stains, and pencil marks. If you look closely at the third page, you'll see the number "2995" written in pencil over the Panda set. I suspect that it means that the retail price was $29.95 (Cdn), which sounds about right for the period.

This promotes the same three models as shown in the full-page magazine advertisement that I have, also from 1951.

Cover (42 kB):

Natural tone Enhancing design

Northern Electric
RADIOS
"tonal designed"

Inside (97 kB):

New 1951 Models

Baby Champ
Model 5500

This new "Baby Champ" is a real Home companion, "Tonal Designed", Five tubes, 25 or 60 cycle, AC/DC, built-in antenna, Plastic [bakelite] cabinets in Blue, Ivory, Green, Brown, Rose and White. Speedometer dial. Equipped with with Phono-Jack and [phono/radio] Switch.

MIDGE
Model 5408 [similar to 5508]

A Giant in Performance — A Midget in size. The "Midge" with five tubes, Built-in Loop Antenna. Comes in 6 attractive Colours . . . Blue, White, Brown, Green, Rose and Ivory.

Back cover (44 kB):

PANDA
Model 5404

A five-tube, Mantel Radio which operates on AC or DC power source. Built-in Loop Antenna, [phono] Socket with Switch for changing from Radio to Phonograph. Ivory, Brown, and Turquoise Plastic [bakelite] Cabinet.

Northern Electric
THE NAME TO REMEMBER FOR ALL HOME APPLIANCES LARGE AND SMALL

YOUR NORTHERN ELECTRIC DEALER IS A GOOD MAN TO KNOW


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